Research
To gain insight into parental challenges and expectations, I conducted a survey with 140 respondents, all of whom were parents. The survey highlighted the desire for a structured and enjoyable approach to building positive habits in children.
Parents expressed the need for a system that could hold children’s interest while being flexible enough to adapt to different family routines. These insights shaped the direction of the design, focusing on interactive elements that make habit-building enjoyable.
Design Process
The design process started with creating a UX research plan and conducting a competitor analysis to understand how similar apps approached habit-building for children. I developed user personas and affinity diagrams to represent our key user groups and prioritize the main challenges.
During ideation, I organized the information architecture and brainstormed solutions through "How Might We" sessions. The design progressed through building a design system and creating an interactive prototype. Finally, I conducted Minimum Viable Product (MVP) testing to refine the app based on user feedback, ensuring that the features were engaging and easy to navigate.
Impacts & Results
After launch, "Habitz" successfully resonated with parents and children alike. The app received over 500 downloads on Google Play, along with 10 five-star reviews, indicating strong initial engagement and satisfaction.
Parents appreciated the gamified approach to teaching habits, and feedback suggested that the app's interactive features made daily routines more enjoyable for children. "Habitz" proved to be a valuable tool for parents in Indonesia, making habit-building a fun and rewarding experience for families.
To understand where we stand, I decided to take a look at how other Indonesian art commerce. We needed to identify gaps, uncover opportunities, and learn from what was already working. However, each platform has strengths and weaknesses, creating a unique competitive landscape.
To gain a clearer perspective, I analyzed three main aspects:
Product catalog
Detail product
Check out process
In this competitive landscape, I found that most local art commerce has not yet resolved the issues of authenticity and transparency. Furthermore, the user experience is often not optimized for the modern digital audience.
After gathering insights from users and analyzing the current market landscape, we brainstormed possible solutions that could address the core issues in the art commerce space.
With a clear direction in mind, we moved into the design phase. The challenge was to create an interface that balanced aesthetics with usability, while also maintaining a strong sense of credibility and trust.
The final design of Artverse brings together all our research, insights, and iterations into a seamless experience for artists and buyers alike.
Sign up & Login Page
Check-out page detail
Leading a design team for the first time was a mix of excitement and challenge. I quickly realized that collaboration with designers and front-end isn’t just about handing over designs, it’s about bridging gaps between creativity and technical execution.
I used to think design followed a perfect framework. But in reality, things aren’t that linear. When our prototype missed the mark, I realized it’s better to start, fail, and adapt quickly.
This project taught me the importance of taking initiative beyond just “checking boxes”. While designing, I explored how micro-interactions could improve user engagement and built a reusable design style guide to scale the project efficiently.
Hi-Fi design Artverse is just the beginning. We’re also implementing the designs in front-end development. You can see the progress: github.com/AldySyahputra/Project-Massive-Shadow.git/
If we had more time…
With additional time, I would:
Build a scalable design system for future iteration
Conduct deeper user feedback loops to refine the experience
Improving UX Writing & Interaction design
Thank you for reading up to this point!