Imagine the work of an Indonesian art maestro like Affandi being forged, as happened to his iconic painting, "Self Portrait and His Pipe"
However, this case is not the only one. The Indonesian Fine Arts Lovers Association (PPSI) claims that the forgery of paintings is rampant. This case has damaged the artist’s reputation and caused losses in the art world.
This problem is also part of a broader issue. Forgery of products, including works of art, has caused state losses of up to IDR 291 trillion (research by MIAP and IEALP UPH in 2020)
When we started our research one of the big questions that came to mind was: "How is the problem of forgery felt in the art community?"
To find the answer, we collected data from 35 respondents, consisting of young artists, art lovers, and friends of art students.
and 80% of them turned out to have heard about cases of forgery of paintings.
Our survey results show this issue is not just a minor one in the arts community. In this survey, some answers caught our attention. They weren’t just data, they were stories from people who were facing this reality:
To understand where we stand, I decided to take a look at how other Indonesian art commerce. We needed to identify gaps, uncover opportunities, and learn from what was already working. However, each platform has strengths and weaknesses, creating a unique competitive landscape.
To gain a clearer perspective, I analyzed three main aspects:
Product catalog
Detail product
Check out process
In this competitive landscape, I found that most local art commerce has not yet resolved the issues of authenticity and transparency. Furthermore, the user experience is often not optimized for the modern digital audience.
After gathering insights from users and analyzing the current market landscape, we brainstormed possible solutions that could address the core issues in the art commerce space.
With a clear direction in mind, we moved into the design phase. The challenge was to create an interface that balanced aesthetics with usability, while also maintaining a strong sense of credibility and trust.
The final design of Artverse brings together all our research, insights, and iterations into a seamless experience for artists and buyers alike.
Sign up & Login Page
Check-out page detail
Leading a design team for the first time was a mix of excitement and challenge. I quickly realized that collaboration with designers and front-end isn’t just about handing over designs, it’s about bridging gaps between creativity and technical execution.
I used to think design followed a perfect framework. But in reality, things aren’t that linear. When our prototype missed the mark, I realized it’s better to start, fail, and adapt quickly.
This project taught me the importance of taking initiative beyond just “checking boxes”. While designing, I explored how micro-interactions could improve user engagement and built a reusable design style guide to scale the project efficiently.
Hi-Fi design Artverse is just the beginning. We’re also implementing the designs in front-end development. You can see the progress: github.com/AldySyahputra/Project-Massive-Shadow.git/
If we had more time…
With additional time, I would:
Build a scalable design system for future iteration
Conduct deeper user feedback loops to refine the experience
Improving UX Writing & Interaction design
Thank you for reading up to this point!